The Journey of Self Rediscovery Ashmusys Rebranding Story

The Journey of Self-Rediscovery: Ashmusy’s Rebranding Story

The Journey of Self Rediscovery Ashmusys Rebranding Story

Amarachi Amosi, known as Ashmusy, is a skit maker who is rebranding herself to separate her success from being linked to men. She is changing her dressing and videos to avoid the narrative that a man is the source of her success. Amosi attributes her success to God, consistency, and hard work. She is proud of herself for building her career without depending on a man and mentions her family’s support. In addition, she has a girls’ empowerment program where she trains girls for free to help them build their careers.
The Journey of Self-Rediscovery: Ashmusy's Rebranding Story

A skit maker, Amarachi Amosi, aka Ashmusy, expresses her frustration when her success is attributed to men.

In an interview with Saturday Beats, she shares, “It can be hurtful when all a young girl’s hard work is credited to a man. That’s why I’ve decided to rebrand myself. I will still entertain, but in a different, better way.”

She adds, “I’ve been contemplating rebranding since 2022, and now I finally feel ready. I wanted to finish my pending deals and transition to a new phase in my career.”

“Part of my rebranding involves dressing more modestly. I disliked the idea that a man was claimed to be the source of my success. I know the effort I put into earning every single dime. I attribute my success to God, consistency, and hard work.”

Regarding the impact she has made since her rebranding, Ashmusy explains, “I am now more articulate and decent in my speech and appearance. I am upgrading in that aspect. I am also organizing a girls’ empowerment program to provide free training and help them build their careers.”

When asked about her proudest achievement, she states, “I have reached a certain level of success in every aspect without depending on any man. My family has also been supportive throughout.”

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